Most importantly, make sure that you’re redeeming the key on the correct platform - checking the name of the product you’ve purchased will help to determine which one is it.
Keep in mind that some products can’t be activated on Steam, Origin, Uplay, or Battle.net, but on a developer’s own platform - such keys are usually described as Digital Download.
Next, make sure that the product description doesn’t mention any restrictions that could affect the activation - regional restrictions or other product limitations are always highlighted in bold or red font in the product description.
If the key’s still not working, please contact us via Resolution Center
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